Inbound — the ladder
  1. 1See the data
  2. 2Score yourself
  3. 3Run your report
  4. 4What's next

Twelve questions on one client account. The ones you can't answer are the gap Kaizan fills.

← See the dataRun your report →
C

Client satisfaction

Do you know how this client felt about the last three deliverables — from their words, not your impression?

Would you know within a week if their sentiment dipped?

Has anyone senior on their side praised or criticised you in the last month — and is it recorded anywhere?

A

Activity

Is two-way contact happening at the cadence the account plan promises?

Do you know who on your team last spoke to them, and about what?

If activity dropped 50% next month, would anything alert you?

R

Relationship strength

Do you have warm relationships with at least three stakeholders there?

If your day-to-day contact resigned tomorrow, would the relationship survive?

Do you know who actually decides your renewal?

E

Expansion

Do you know their top three business priorities this quarter?

Has anyone logged an expansion signal from them in the last 60 days?

Could you name the next thing they should buy from you — with evidence?

Answer all twelve — the score appears here.

0/12

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The same twelve questions across your top five accounts, with the scoring guide and the thresholds that matter — as a printable worksheet.

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